Why The Design Of Your Business Website Matters
Here is an example of why the design of your website can impact your Dream Client in a genuine & natural way…or do the opposite.
This in-person experience reflects what your online business website design should feel like:
Let me set the scene…
You are running some errands downtown, with a specific item in mind:
You know exactly what you’re looking for, and have a very specific amount of time to find them and get them (even better if you can get them from a place that supports or aligns with things that matter to you).
You are on a mission, needing *blank item* before you head to your next appointment for the day.
You pass a few places, stepping in:
Place #1: Oh it’s way too overwhelming, the shop girl is a little too much in your space and doesn’t seem to get that you need *blank* NOT whatever it is she’s trying to sell you on, and the clock is ticking…
Place #2: You actually walk right on by, it feels uncannily empty & a tad bit sterile, the shop girl appears distracted…in fact, you can’t even tell what they have or do in there?
Place #3: Not to be cliché, but it’s just right…it is welcoming, you know immediately you can find what you’re looking for, the girl manning the desk is friendly & finds the item you’re looking for (which means you even get some time to peruse and learn more about what they offer).
You take a quick look around, and you KNOW you’re going to be back!
You check out, say some friendly goodbyes, and take a quick pic of the business sign so you can tell your friend who is also looking for the kind of things & vibe they carry.
That, my friend, is why strategic website design matters for Your business.
Although the experience is online, your website is THE storefront of your business. It can either invite in your Dream Client, scare them away, or if too barren…they won’t even give you a second thought.
When done strategically, in a way that is unique to you AND your Dream Client, they should immediately feel at home when they find you.
What Your Website Should Make Your Dream Client Say:
“AHA, this is who I’ve been looking for!!”
“I can’t wait to come back!”
“I finally found this amazing business, and can’t wait to work with them!”
*This is what I desire for your business, btw!!*
I could tell you all the ways about web design in a technical sense with lots of jargon… but this is probably the simplest way I can describe to you why the front-facing design & navigation of your website (web design) is so strategically important.
If you don’t feel at home in your website OR you know that it is not the place your Dream Client seems to want to be…let’s talk!
