Establish Yourself As The Leader, Clients Line Up To Book With – Starting With Your Website
Converting Dream Clients starts with how they perceive that you can ultimately give them what they desire most—
How you present yourself establishes whether you’re trustworthy, their first choice, and qualified to do so in their eyes.
If you want to book Dream Clients that see you as the unquestionable authority in your niche, your website needs a strategy that’s unique to you.
A Website Strategy is defining what your website needs to be doing to be effective & convert uniquely to you.
Here is my formula for how to discover yours:
Who You Are & What You Do
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Who Your Dream Client Is
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What You Both Need Your Website To Do
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When I design websites, I find that a custom website strategy is what actually guides a design to be truly unique and actually effective for individual businesses.
Focus on your Website Strategy first for faster long-term success!
It sets you apart from your competition AND creates website experiences that your Dream Clients can instantly connect with.
Now for the practical web design application:
After designing over 150 web pages for 20+ websites, with multiple unique strategies, this list is what I believe every professional service-based business needs to be well rounded & established:
(Remember these are best practices–not an actual website strategy! If you skipped it, see the part above for Website Strategy first!
And…although many website gurus might claim these are the strategies you’re missing, these are actually just the framework to infuse your strategy into.)
Must Have Pages for a Service Provider Website:
The minimum of Website Pages every service-based professional needs eventually, for a well-rounded and strategic website that actually converts:
A Home Page that converts (Must immediately say this is Who I Am, What I Do, & Whom It’s For, and then guide them through the rest of the website)
A client-attracting Service Page(s) (Often one page will suffice for 2-3 services, but you may need more depending on what your unique Dream Client needs to see for an effortless experience–the goal is making all info accessible & book effortless)
About Page that establishes the intentional values & story of your brand, creating deeper bonds with Dream Clients to say “this is the kind person/business I want to work with”.
Conversion-Focused Copywriting:
Have strong Website Copywriting that genuinely connects with your Dream Client, with the tone & words they need to hear about your services, story, and values the way they need to hear it.
Without intentional & strategic copywriting, you miss out on star connections, because your Dream Client may not understand you, or feel misunderstood by you.
SEO for your Squarespace Website:
Have an SEO strategy. From optimized front facing Copywriting, to alt-text on photos, and meta descriptions for your web pages.
If your website isn’t being built with SEO being considered in how it’s designed from the front to the back—run.
Your website isn’t only as good as it looks, SEO helps ensure that your website is getting found, and by the right people.
Branded Domain Name:
Have a strong personalized Domain. The Domain is like a street address; it’s your personal address on the web.
When looking for the right domain, try to find one in your business name, it’s okay if there are hyphens or it isn’t the usual .com at the end. The goal is to make sure it’s memorable for your brand and relates to it in an intuitive way that’s recognizable, and not a pain to spell out (for you, or a potential client).
A Website Platform that works:
Get on a website platform that’s effortless for you to use, and can hold your strategy and design in the most aligned and genuine way.
I recommend Squarespace for all Service Providers, watch this video to find out why I exclusively design with them for my service-based business owners. Trust me, your future self (and business) with you thank you, if you choose to go live with them!
If you’re ready to take the leap, and I don’t just mean go live, but actually go Pro online with your well-developed services and show up as the established leader that your Dream Clients are lining up to book with…
We are a Web Design & Copywriting team ready to serve your vision with a website that you can feel like your best self with & convert with a genuine & intentional connection–rooted in how you do it best.
Still on your DIY Journey?
I walk you through my Website Strategy Formula with thoughtful prompts and finish with a checklist to help you prep to design your own website, or bring it to a pro to have it done for you.
Convert & show up online with confidence.
