Many Service Providers are leaving money on the table when their website is built WITHOUT these 3 strategies directing it!

I see this happen so often; and not for lack of effort (if you have DIY’d your website, I’m so proud of you! Taking on another hat in your business is not for the faint of heart!).

Here’s what you need to know, to create a strategic Squarespace website that effectively sells your services.

Your service-based business deserves a website that shows off your expertise, drives genuine connection, and is built to resonate with the Dream Clients you actually want to work with!

Your Squarespace Website should be Vision-Driven
Your Dream Client needs to be able to envision themselves working with you, and envision what your services are doing for THEIR life!
Easy tip to do this: Make it clear what you do, who you serve (them!), and how they can get it! This should be clear within the first page that they land on!

2. Your Website Should Guide Them From Start To Finish

Chances are, you’re reading this because you’ve come to realize that after working with a good amount of clients since starting your business:

You’re website isn’t not fully attracting your Dream Clients (aka the ones you actually like working with & get the best results from your services).

Here’s why this may be happening:

Your website isn’t functioning as a conversion-focused layout that guides them (see first strategy), answering their most asked questions, and settling basic objections that may be hindering them—and while making that Book Now button effortlessly reachable at every turn!

Easy tip to do this: Create space in your Service Landing pages for Frequently Asked Questions after guiding them through why they should work with you! And have your CTA’S (Call to Action Buttons) in nearly every section of each page! The most frustrating turn off for a client is when they’re already sold—but they can’t find where to book & buy!

3. Your Website Should Connect & Resonate Them With Your Values

Trust is so important for your Dream Client. You’ve cast the vision for them, you’ve guided them what & how to book with you, and now–they want to know:

“Can I trust this person with this part of my life/business/situation by working with their (insert your service pertaining to their life desire/need/want here)?”

And, as a legacy-driven Service Provider you’re probably thinking: ”I know who I can serve the best, and who I actually like working with!”

(Because yes, your peace & opinion of who you like to work with matters! Nightmare clients are NOT helping YOU have a fulfilling business, okay!)

Both of you should feel aligned on some core values. When your brand is value-based, this builds trust from your Squarespace website!

Easy tip for how to do this: Utilize a section in your About Page for 3-5 values that are leading your business. Annnd, your About page should be a space to show your authority on what you do AND how you do it (Not necessarily a life story memoir!), but a section that gives them some facts in who you are is important too–especialy if you are a solo-prenuer! (You can see my About Page if you need some inspo!).
Be honest, be you, and let it cast the vision for them of why you’re the best option for their needs!

Your Website Should Help Drive Fulfilling Exchanges of Experiences and Money In Your Business

Are you feeling a sense of deeper purpose for your website and what it can do for your business?

I feel so passionate that when a website is serving a service provider and their client in these 3 ways, it’s actually doing what it should be: a Squarespace website that converts dream clients into booked clients.

Strategically driving genuine connection & fulfilling exchanges of value (in our case as business owners: money for services), that is built uniquely for the Business Owner to work with Dream Clients.

Because yes, we’re exchanging money–but as Service Providers we are also exchanging experiences with our clients. We want them to thrive while working with us, and I want you to thrive while serving them too!

And your website CAN help you attract the kinds of clients that you can do this with!

Ready for this kind of website? You don’t have to do it all on your own…

My complimentary Discovery Call is perfect to help define what your business needs in a website to help your business thrive. Inquire To Book Here!

We can craft a plan for a brand new website (Custom Squarespace Website in 5 days), or evaluate if your current Squarespace website just needs a little help to refine what you already have going! (Squarespace design day for service providers!).

Inquire To Book!