Heir Website + Online Shop Build
Website In A Week with Online Shop
Ema had been in the process of merging two incredible businesses together. She would have loved to create her website, but came to because she couldn’t fit in them time to crafting one.
We collaborated to create a beautiful, chic, airy website. The essence of their new brand was so satisfying to convey on the website—introducing their new look to their loyal client base and to newcomers seeking a safe space.
Their high-end services truly make their client’s feel like royalty in the Mat-Su Valley area of Alaska!
“Working with Annie was an absolute dream! I am so excited for my new website! Merging my two businesses together has been a little bit difficult, I am so excited that this part of the process was so smooth!”
About The Website
Home Page:
The purpose of this page was especially to introduce Heir to an already loyal client base of the previous: Ema Rose Hair & Suites By Ema. We didn’t want them to feel blindsided by the change, but to realize that all of the parts they love remains the same, but in an even more personalized and intimate format—the focus being on treating them like the royalty they are! I love the many testimonials from happy clients featured here as well!
We were also introducing Suites By Ema as apart of Heir, what it is, and who it’s for! Rentable suites for entrepreneurs that need a welcoming space for their clients—and bonus, each unique business can decorate and personalize their suite with complete freedom!
You can also find a feature for her podcast: Change The View on this page and in the main navigation.
Booking Page
This page was to highlight the safe space that Heir stylists provide for each client.
It includes the links to book with their preferred stylist and information on payment plans to make their services more accessible to everyone. We connected their third-party: Mangomint for efficient booking!
Heir’s tagline is “You are Royalty”. They truly treat each of their clients as such! Their team culture is also evident here: Ema nourishes and loves on her team just as much as she cares for clients!
The second half of this page introduces a spot for each of the resident nail + lash techs, and hair stylists currently running their business out of Suites By Ema. Heir wants to see their entrepreneurs thrive and create a space on the website to add a plug for each of their renting beauty businesses. Heir is a one-stop spot for all of your beauty needs. Featured is one of the hair stylists currently renting, sharing how much freedom a renter can have to personalize their space. Entrepreneurs can also inquire about available suites!
Podcast Page
Ema also wanted to highlight her podcast: Change The View!
She is a huge advocate for growing and learning—especially with and from each other. Have something that her listeners will find valuable? You can inquire about being featured on her podcast from this page.
I used code to remove the header and footer from this page to separate it from the rest of the website as its own unique landing page.
The Online Shop
The Details
Ema wanted to make it easier for her clientele to shop for their haircare by ordering online for local pickup at Heir’s location. She chose to start by adding their haircare line +Nourish. Here is the very chic online shop page for Heir:
I created unique cards for each product, and categorized them by color so they don’t lost amongst all of the items. Along with the main product picture card—I also created more cards for each product, that gave a customer the basics of the features and benefits of the products at a glance:
Product selections by hair types and styling.
To help customers find the products that were best for them, I created dropdown sections with a list of products and ways to style their hair. It links to a unique page for each category with all of the selections to make for a custom browsing experience.
Product Pages
Here is an example of the product pages, with their cards, short and long descriptions, and sizing options. We wanted it clean, informative, and chic. At the bottom, we also enabled recommended products for a personalized shopping experience.
Tutorial Video + Training
Ema booked me to design her main shop page and add the 15 of her +Nourish line products. She also requested an add-on of a tutorial video for maintaining her shop and to add more products to support her hair clientele!
At the end of the project I gave her a thorough 50min walk-through video tutorial of the whole website, showing her and her team how to categorize new products and other haircare lines, add products, create more category pages, and manage customer orders! We then had a 45min training session that she also requested to be added on, for a more personal run through of her shop!
Working with Ema for Heir’s website was so much fun and so rewarding!
From Ema:
“Annie was able to take my overall concepts and make it a reality. The swiftness of the process was a huge help!”
Ready for a website that reflects the mission and quality of your business AND is strategically designed to be intuitive to your ideal client?