What Makes A Great Website?

Hey! Looking into creating a website for your business? Or to have one made for you ?

There are three things I consider and walk my clients through when it comes to designing a website that they, and their ideal customers and clients will love:

🖼️ Visual Design: a Taste of the culture and personality of your business.
When your website can make someone feel like they are home, like they just found their new best friend they can go on adventures with, or when they can envision themselves with your services or your product apart of their lives— then I think we are getting design right. Websites, are a unique way of creating an instant connection with our ideal clients, the ones already looking for the space and expertise that we have. How can this be accomplished? Fonts, Photos, Videos, Color, Unique Details. Is your space decorated in a way that inspires and welcomes your visitors?
🍱 Flow & Layout: where’s the bathroom?
I’m sure we’ve all been at a friend’s house where even if they tell us clearly how to find the bathroom, you still can’t find it down that creepy hall upstairs, so you panic and wait to go later in the safety of your own home…just me? Okay well—stay with me! Websites can be equally frustrating and confusing, the customer or client should feel safe and at home on your website. Your layout should guide your visitor to naturally discover services, products, and how they can get them. This will be a huge factor when they are deciding to in invest in what you have to offer!
🖋️ Written Content: the voice your customers recognize your business by.

My Mom has an amazing laugh, its open and authentically expresses her delight, I can find her anywhere! When I hear her laugh, it’s always given me a sense that there is fun waiting to be had and everyone is welcome. Your brand voice should leave the same marked impact on your customers and clients. This can be crafted on your own after much trial and error- or you can even hire a professional to assist you to get that authentic voice that your customers and clients can recognize from a mile away. Not only will this help your customers, but it will boost your confidence talking about your business, craft consistent responses to questions, and anything to do with using words to share about your business. Sound consistent across the board every time you write about your business or give your shpeal.

How do I know when a website has all three active and present? When I can’t! There is something so blissful when you visit a website and you just could scroll and shop forever. Or for some, the relief of knowing that they can get in and get out with exactly what they came for. Great websites should welcome, guide, and invite your visitor back for more.

Need a website made? Check out my Web Design Package !